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Communicating Privacy
By Mathias Dahlström, Belmer Negrillo & Helma Töpper

Second Week



User Perception
  shit... i'm always getting interrupted by my colleges.
How am I supposed to work then?"

User Context
When we move through different enviroments our expectation of privacy changes. We need to set our level of availability and communicate it to our social network depending on the current context to avoid undesired interruptions/interactions.

Following some examples:

familiy situation
-reading a book and making sure that you need your own space and you are not bored with the situation.
- you are at home with your boy or girlfriend for the first time and your mother passes by your house and suddenly she wants to visit you.

work situation
- I couldn`t work on my report, because I get interrupted through phonecalls, mails, visitors all the time.

public situation
- if i'm very depressed about a situation and there are no friends or family near by, how do I show to others that I really want to start a new conversation with strangers without invading their privacy.



Stakeholders
telecommunication companies
service providers
users

 

Methods

1.1 SHARING / INTENTION

>> General Intentions
When we move through different enviroments our expectation
of privacy changes. We need to set our level of availability and communicate it to our social network depending on the current
context to avoid undesired interruptions/interactions.

>> Specific Intentions
An individual social network and power hierachy must be taken
info account. Being aware of the deepth of different relations. The accesability for different relations.

>> Fundamental Objective
How can we aid people to identify each others availability at
different ocations.

 

1.2 SHARING / SYSTEM


 

 

1.3. SHARING / STRUCTURE

Macro trends (Long-Term)
Cultural behaviour
Local/society roles

Micro trends (Short Term)
Standard/level of technology
Technical acceptance / Marketing strategies

 

1.4. SHARING / AXES

 

Service Discription

C-mee is composed of two subservices, one for input and one for output. Overall this service extends and aguments the expression we use today to communicate our expected levels of privacy.

As input of the system we use sensors that identifes the users Context, by getting the surround physical space information, and his Expression, body language, stresslevel etc, and evaluate them. This evaluation is based on getting these 2 factors (Context and Expression) and then balance with the users desired Self Expectation level, that is much more significative. This personal evaluation is then transmitted to the proximity (like body distance) where it is picked up by the output service.

The output service is implemented in the objects we use everyday to express ourselves, like clothing, jewlery, fashion etc. They pick up emitted evaluations from the input services in the close proximity and creates a reflection of the accumulated privacy level in its material.
Sometimes, the input system can be the same object of the output.

Vision

The primary stakeholders of the service are the technology companies creating the core platform and the fashion industry and its brands to communicate the message of the service.

In the extension we view all industrys related to personal expression as potential stakeholders, of thees industries we will focus on the sectors of mobile phones, jewlery and furniture.

 

Why?

Stakeholders Interest
The service will always be perceived as a range of products, because then are the external interface that appears to the final user. These products, exactly because this superficial property, can adapt to each person desires.

The physical products can always follow the current social behavior tendencies, like fashion, architecture, design, music and art, and still keep the same, if necessary, the technological background. For that reason the person can choose their own tool for the personal expression, eg. clothes, ring, eye lenses, chairs, watch, mobile phone or any kind of decorations.

In our case the fashion and textile industry are in the main product launch strategy, because the property of this sector in being a trendsetter in the market.

Unique Selling Proposition
In resume, people will buy this product as a special and original way to extend their self expression and to communicate their expectation of privacy or mood to others. But, as usual in any human communication, later it will probably be used in different uses like social group identity (tribes), fashion differentiation and in art explorations.

What is missing?

- How and when connect the stakeholders companies?
- What will be the first product to be launched?
- Will it be cheap enough to fit in many personal objects?
- Should all the service have a central device in the body or a lot of different communicating devices that work together?




 

Movie Sketches