Interaction Design Institute Ivrea
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The main video scenario, called "new eyes", is used to visualize possible new interactions with the mobile phone due the re-design of its end-of-life and also to show a possible situation in which a skeptical observer could become motivated to engage in the idea.
The narrative starts with a Mobile.seed spot in the TV and then continues with the protagonist walking through the city, going to visit some friends. By his way, he see people planting a mobile phone in public squares, teenagers with the new cool model and a guy giving the old phone to his dog to bury it. He has a very skeptical behaviour in the beginning, but after the experiences that he witnesses by the path and the visits to his friends, he starts to change his perception of the situation. The first friend does a kind of mystical ritual with the personal phone. With the second friend, at the end, he joins a little girl in an innocent and playful discard of the Mobile.seed, and attends to the process of spreads out of the idea.
The second video, "from dust to dust", is a video illustration of the concept of a device that disappears and remains just as a seed.
| Video scenarios |
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"new eyes"
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"from dust to dust"
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Check how the Mobile.seed would be accepted accordingly to different possible future scenarios. |
:: screenshots
Frame of a TV commercial of the Mobile.seed and the initial reaction of some people.
Public Gardens. Flowers can become disputed brand icons, and some new business models could appear, mixing technology and gardening for example. For people that don't have space at home or don't want to take care of a plant, there would be available public gardens, sponsored by telephone companies. Next, the truck illustrating new possible services related with the product.
Our skeptical hero walking through the city and going to visit a friend.
Here some examples of new relationships or discard modes beyond the obvious one. The phone, as a very personal device, can be used in some rituals. Dogs can have fun burying a Mobile.seed.
The design and look and feel should be attractive, as any other market product. Teenagers showing off their new Mobile.seed. Next, a girl asking for the old Mobile.seed (replaced by a new one) to play with.
Girl planting the Mobile.seed and an image to illustrate how would be the 'balcony communication', where the flower could become a symbol of "I support this ideology" and at the same time a physical display of the usually hidden scale of the amount of devices discarded.
Interaction Design Institute Ivrea