I find ideas where data runs out.

Senior Design Leadership | 20+ Years Building 0-1 Products I transform ambiguity into products that people love and businesses value. I specialize in that uncomfortable space between possibility and reality: when you have a new technology, a market opportunity, or a moonshot vision but no clear path forward. This is where I do my best work. I find ideas in the spaces data hasn't reached yet, and I turn them into experiences that fit into people's lives, champion human potential, and deliver real business results. I'm drawn to emerging and disruptive technologies not just for what they can do, but for what they could mean to people. Translating that potential into something emotionally resonant and functionally real is the work I've built my career around. I partner with founders, executives, and cross-functional teams to discover what's worth building, sharpen the market opportunity, and lead products from early ambiguity through launch, ensuring design drives both customer connection and measurable outcomes.

I find ideas where data runs out.

Senior Design Leadership | 20+ Years Building 0-1 Products I transform ambiguity into products that people love and businesses value. I specialize in that uncomfortable space between possibility and reality: when you have a new technology, a market opportunity, or a moonshot vision but no clear path forward. This is where I do my best work. I find ideas in the spaces data hasn't reached yet, and I turn them into experiences that fit into people's lives, champion human potential, and deliver real business results. I'm drawn to emerging and disruptive technologies not just for what they can do, but for what they could mean to people. Translating that potential into something emotionally resonant and functionally real is the work I've built my career around. I partner with founders, executives, and cross-functional teams to discover what's worth building, sharpen the market opportunity, and lead products from early ambiguity through launch, ensuring design drives both customer connection and measurable outcomes.

Portal Smart Camera

Humanizing the technology of the first Smart Camera solution in the market, to become Meta Portal’s central value proposition.

Applying AR technology to help families connect when remote through enhanced storytelling.

Wearable Audio AR

Exploring smart audio devices that free you from your screen, so you can focus on the things that matter.

Social Intelligence

An AI-based foundation that provides contextual direction on how to behave in social situations.

An online marketplace connecting people to experts in the convenience of their homes via video calling.

AR Lip Sync for Portal TV

A full-body social AR music experience for the Meta Portal TV market launch.

Adaptive Learning Platform

Helping children aged four to seven in Brazilian public schools learn to read and write.

Hulu redesign for Millennials

The design of an innovative UI for Hulu’s users, with an emphasis on millennials.

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